You have to admit that despite the controversy, a good tagline might just land you the Presidency. It’s not actually that hard to imagine. Marketing triggers emotions and emotions drive decision-making.
Let’s make this simple; here are the 5 tips you can learn from Trump’s campaign.
- Get a Great Tagline.
- A great tagline is simple and clear. It represents “why” you do what you do, not what you do. “Make America Great Again.” Who doesn’t want America to be great?
- A little market research can go a long way. Whether you are B2B or B2C, the best way to learn more about your audience is to ask your current customers.
- In today’s market separating yourself is next to impossible when the competition is around every corner. Ask yourself, what perceived weakness could become your strength? What they are offering (or not offering) could make all the difference.
- Seize the moment! Google provides a free media service. It scrutinizes the web and Google News database, then sends you an e-mail as soon as something you’re interested in appears in the search results.
- Take advantage of social networking. Think of social media as the world’s largest mixer, and your major networking opportunity. Trump was not only leading the polls, but was dominating Facebook with over 13 million followers compared to Hillary’s 8 million Facebook followers.
- Lets face it, most business people are so polished and focused on outside perceptions that it’s almost impossible for them to be authentic. People appreciate real people that aren’t afraid to say how they feel.
If you invest just a quarter of your energy into Marketing your business instead of posting your political opinions on Facebook, we guarantee a much better result.