If you have a website that was built in the past 4-5 years and hasn’t been edited at all, then it’s time for a fresh new look. Technology and web trends are constantly evolving and leading how consumers interact and view their online presence. More than ever are websites becoming an integral part of a business. For a majority of businesses, their website is their first touchpoint with a customer. It is the first interaction a customer has with your brand and if it doesn’t go well then you may lose out on potential customers.
A great example of a brand that has done very well in constantly redesigning and updating its website in order to improve sales over the years is Nike.
As you can see Nike’s website has gone through multiple redesigns over the years. For Nike’s industry, constantly updating imagery and content is important in order to convert sales on products they want to focus on and making sure their imagery is targeting every audience.
Depending on your industry and business type you may not need to update or redesign your website as frequently as Nike, but here are the telltale signs that your website needs a redesign:
- Your site is in no longer in sync with your goals
- Your site is not easy to navigate through
- Your site is no longer performing well
- Your site is not mobile-friendly
- Your site no longer matches your brand
- Your site has outdated content
If your website has one or more of these signs then it’s time to reevaluate your website. At one point your site may have been ahead of its time and performing very well but if conversions and overall analytics have shown poor results lately then it may be a good time to look into it.
Out with the old and in with the new
When approaching a redesign you should strive to make something that’s agile and adaptable so it can update and change with the web. That way in the future you can make a simple image and content updates whenever necessary to stay up to date and stand out from your competitors. Remember that at the end of the day, your site is a living story about your brand, as your brand and business evolves so should all the working parts of it, including your website.
Time for a change
There’s nothing wrong with coming to the decision that it’s time to part ways with your current website look. The web is constantly advancing and adapting, and if you’re not moving to adjust with it, you’re bound to be left behind. Investing in your website and online experience will ultimately help your brand presence, and can also lead to more customers and conversions with a newly optimized designed website.