Believe it or not, YouTube is the second most-used search engine in the world—eclipsed only by Google. It makes sense, then, that if you optimize your website content for SEO purposes, you should also optimize your videos, making them more easily found by YouTube users. The question is how.
As we consider how to do video optimization for best results, we’ll look at it in three distinct categories:
- Engagement optimization
- Content optimization
- Tagging optimization
All three categories are vitally important for getting your videos found.
First, there’s engagement optimization, which is all about one simple question: How can you make users more likely to like, share, or comment on your video? All three are important engagement signals, used by YouTube’s algorithms to determine your video’s ranking. Comments are especially valuable in this regard.
We recommend always including a call to action at the end of your videos, simply reminding your viewers to take these actions. One specific tip: Ask a hyper-specific question at the end of your video, and encourage viewers to answer in the comments section. The more specific the question, the more likely you are to get some answers!
When it comes to content, there are a few video optimization tips to keep in mind:
Your video title should be short and to the point, easily digested by users scrolling through YouTube. Of course, it should also include a keyword or two.
For each video, write a description of 150-200 words, including some keywords and links to external resources, such as your main website.
As for the video itself, make sure it engages; a simple point-and-shoot video won’t hold anyone’s attention. Use banners and graphic loops to improve the presentation. And if you’re doing a narration video, include subtitles, which makes it easier for viewers to engage with the content.
As for video length, longer tends to work better; aim for eight to 15 minutes when possible, unless it’s just a simple intro video, in which case 15-30 seconds is fine.
Always include a few tags for each video, which help tell YouTube’s algorithms what the video is about. Don’t overdo it, though; including dozens of tags can actually just muddy the waters. Instead, include a couple of specific tags, a couple of more general categories, and then a couple of alternates. So, for a video about household plumbing tips, your specific tags might be toilet repair and unclogging toilets; your general ones might be plumbing and home maintenance; and your alternates might be fixing a toilet and how to unclog a toilet.
With these video optimization hacks, you can get the best possible results from your video advertising. To learn more, reach out to Pulse Marketing—one of the leading California video marketing companies—to discuss your strategy in greater depth.