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The Power of Micro-Moments in Consumer Decision Making

We live in an age of minor decisions that make a major difference. A person scrolls their feed, sees a product, taps to learn more, and in under a minute decides whether to buy, bookmark, or move on. Those split-second opportunities are what marketers call...

When You Mess Up: How Businesses Can Turn Mistakes into Momentum

As much as we all want to be perfect, we’re human first. We’ve all heard the clichés, “Everyone makes mistakes,” “Nobody’s perfect.” They’re true, of course, but they don’t make it any easier when you miss a deadline, launch a campaign that doesn’t land, or realize a...