The Art of Marketing
A.K.A. MARKETING RESOURCES, INTRIGUING THOUGHTS, OR TIPS AND TRICKS!
The Foundation of Successful Marketing: Storytelling
Stories aren’t limited to literature–it expands into other creative mediums, especially in advertising! Branding and logo packages, web design, and design…
What Job Hunting During COVID-19 Taught Me
I was a college graduate who thought I was the exception to the brutality of the job hunting process. Well, reality projectiled me off my high horse
We all need a little helping hand… It’s Okay to Ask For Help
Asking for help can be scary. If you’re a perfectionist with an undying desire to go above and beyond in every aspect of your life…
Millennials and Gen Z in the Workplace
They each grew up in different times but have had to endure a lot along the way. Looking at the way each generation was born has an impact…
ADA Website Compliance: Protect your Business
With the rising numbers of lawsuits filed against many business owners for not having web-accessible sites, it is no wonder that ADA Web Compliance has been a hot topic in recent years…
CuratLex: Breaking the Case (Study)
For much of College and the first half of my career as a Graphic Designer, I was told that the objective of being a successful designer was to first, be hired by the client, finish the project right way…
How to Focus in the Era of Technology
I have the attention span of a goldfish. Maybe it’s because I’m Gen-Z and technology is all I have ever known, or maybe it’s my overactive brain that gets bored staying on one subject….
Why Are You Eager To Get Back To The Office?
Are you eager to get back into the office? It’s no secret that COVID-19 has caused about 42% of the U.S. labor force to be working from home full time. I’m sure at the beginning it felt a little odd not going through your daily routine, grabbing coffee…
The Valentine Project
At Pulse Marketing, every quarter we organize an opportunity for our team to serve our community and help a nonprofit. This quarter we were introduced to The Valentines Project. They are a charitable organization that supports children…
The Foundation of Successful Marketing: Storytelling
Stories aren’t limited to literature–it expands into other creative mediums, especially in advertising! Branding and logo packages, web design, and design…
Change Can Be A Good Thing
Have you had the same logo, website, and marketing materials for the past 20 years? If you said yes, then you’re going to want to keep reading. I am going to touch on why it’s a good thing to rebrand and get yourself asking, “Do I need to” based on the different reasons listed below…
Creating Relationships With Your Clients
It is essential for any business to develop positive, long-term relationships with your clients and customers. Creating these relationships allow for a higher probability of repeat business and satisfied customers who might recommend your company, products, or service…
The Tools That Make Our Team Successful
At a marketing agency there are numerous projects happening all simultaneously, and managing multiple projects and people at once is no easy task. So, the big question is how do you best manage those projects to make sure they are getting done efficiently and on time?…
Why Your Voice Matters
What is your brand’s voice? Not your actual voice, although I’m sure we would love to hear it, but your brand’s voice. A voice is what makes your ads and social posts appealing to the specific customers you are trying to reach, and it must attract your target audience…
Creative Campaigns To Watch For During COVID-19
In the midst of all the pandemonium of COVID-19, we have seen an outstanding amount of community from a multitude of brands. Instead of trying to focus on how to sell during this time, these brands are focusing on the community’s needs and how to be a part of the solution…
Resources for small businesses in the midst of the coronavirus
It’s the middle of March 2020 in Southern California and the world is going nuts. People are panic buying, camping outside of Costco at 3 am and toilet paper is still sold out everywhere. Small businesses are suffering but there is new help being offered each day…
What I’ve Learned While Working at Pulse
Culture may not be the top priority for every company—but at Pulse, its importance is instilled into everyone’s memory from day one. Memorization of our culture cards will get you a Starbucks gift card, and our spotlights and recognition are based on our…
How to Break the Bad News to a Client
Oh great! That project is behind and now it’s time to break the bad news to the client. What do you say? How do you bring this up without having the client get angry and possibly fire you? This is one of the hardest conversations you will have in the business world and honestly…
ADA Website Compliance: Protect your Business
With the rising numbers of lawsuits filed against many business owners for not having web-accessible sites, it is no wonder that ADA Web Compliance has been a hot topic in recent years…
Why You Need a Facebook Pixel
Regardless if you aren’t currently running or planning to run Facebook ads, you should still connect a Facebook Pixel to your website and/or landing pages as soon as possible. The Facebook Pixel will help collect crucial user data that will help you get the most out of your future advertising…
Must Have Website Features to Enhance Your Business
Website technologies continue to expand and so do the features and capabilities of a website. Regardless of your industry there are some key features that you may want to think about adding to your site to better your customer experience and drive more results…
5 Tips For Creating Graphics For Websites
Creating graphics can be a daunting task for anyone just starting out in the world of web design. The graphics are very important to the success of a website because they are what keeps your audience engaged. People may come to your site for information, but the images…
Benefits of a Mobile App for Your Business
I have said it before, and I will say it again. The future is MOBILE. There is no denying that mobile devices are taking center stage in the world of e-commerce. More Americans not only own mobile devices but also purchase online through their mobile devices…
How Much Should A Website Cost in 2019?
Are you currently in the market for a new website? Finding the right person or company to build the platform which will soon be the online face for your brand or business can be an overwhelming endeavor. Pricing, terms, processes – all these things can be a lot to wrap your head around.
The Importance of Analytics & Reporting
Posted by Max I love numbers, and always have. I can recall growing up driving along the highway...
The Importance of Responsive Web Design
The first question you may be asking yourself is: what exactly does it mean for a website to be responsive? To design a website responsively means that no matter what device a user views from, the site automatically adapts and adjusts to provide the best possible user experience.
How to Increase Your Website Speed and Stop Losing Customers
Today’s modern society craves instant gratification. We can walk into our neighborhood Starbucks and have our white mocha latte sitting for us, hot and ready on the counter if we pre-order on their app. Amazon now offers same day delivery. We can click a button and receive…
CuratLex: Breaking the Case (Study)
For much of College and the first half of my career as a Graphic Designer, I was told that the objective of being a successful designer was to first, be hired by the client, finish the project right way…
Breaking Up With Gotham
In 2008 Barack Obama, then Senator of Illinois, was running for President of the United States. The world was ready for change, and it was ready to elect the nation’s first African American President into office. Behind the big smile, charismatic personality, and swagger…
A Process Not So Complex
Just like most designers, I reach for my pen and pad before tracking the direction of my mouse. Doodling is what sparks the creativeness; honestly, it can be something that doesn’t reflect the subject, it could be minimal, it could be complex. I try not to stress myself out…
5 Tips For Creating Graphics For Websites
Creating graphics can be a daunting task for anyone just starting out in the world of web design. The graphics are very important to the success of a website because they are what keeps your audience engaged. People may come to your site for information, but the images…
Developing An Identity – The Process Of Creating A Logo
Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo. This little mark, made up of image and text, is the face of your company. Everyone will always correlate the logo back to your company…
Graphic Design And Music
Imagine being the only one who wasn’t a musician. I was always jealous of their talent, but I got to grow up in the world of gigs, concerts, and campfire songs. Now, flash-forward 8 years. I embraced my love for art and design and became a graphic designer.
Tips For Dynamic Composition In Design
Composition is one of the most important elements in design. Having a dynamic composition will make for a more successful design overall because it is more interesting and will draw the audience’s attention. Composition is the art of organizing elements in a design…
Graphic Design and the Gestalt Principles of Grouping
Posted by Julio Gestalt is a psychology term which means "unified whole". It refers to theories of...
10 Typography Sins To Avoid When Designing
As a designer, one of the most tedious things to work with can be typography. A design can either be made or broken depending on the typography. Many designers fear using typography or just have no purpose behind their choices at first, but you just need to learn how to use it effectively…
What Job Hunting During COVID-19 Taught Me
I was a college graduate who thought I was the exception to the brutality of the job hunting process. Well, reality projectiled me off my high horse
We all need a little helping hand… It’s Okay to Ask For Help
Asking for help can be scary. If you’re a perfectionist with an undying desire to go above and beyond in every aspect of your life…
Millennials and Gen Z in the Workplace
They each grew up in different times but have had to endure a lot along the way. Looking at the way each generation was born has an impact…
How to Focus in the Era of Technology
I have the attention span of a goldfish. Maybe it’s because I’m Gen-Z and technology is all I have ever known, or maybe it’s my overactive brain that gets bored staying on one subject….
Why Are You Eager To Get Back To The Office?
Are you eager to get back into the office? It’s no secret that COVID-19 has caused about 42% of the U.S. labor force to be working from home full time. I’m sure at the beginning it felt a little odd not going through your daily routine, grabbing coffee…
Go Outside and Read a Book
You heard me. How long have you been in front of your computer screen? Two hours… three? Even the fancy blue light glasses you ordered off of Amazon can’t save your eyeballs from that. So take a deep breath, stretch, pick up a book (yes, it’s okay to read fiction), and get your butt outside…
Why You Should Write That To-Do List
Overwhelmed, forgetful, stressed, not sure where to begin. Does that sound like you? If so, I have a solution that might help you out or at least take some of the stress off your shoulders. Write a to-do list. I know that might seem like an old-fashioned way of doing things…
Get Over Your Fear of Failure
Failure. An ugly, seven letter word that nobody ever wants to hear. We have been so programmed to avoid failure at all costs, that we have begun to fear it. Some have such a crushing fear of failure, that instead of spending their life chasing their dreams, they spend their life running from failure…
Desk Job Got You Lazy?
Does your job allow you to be active throughout the day? Yeah, me neither. If you are anything like me you sit at a desk for hours and hours with very minimal physical activity. I want to be more active, but I sometimes find myself missing that motivation to workout or partake in another activity…
The Valentine Project
At Pulse Marketing, every quarter we organize an opportunity for our team to serve our community and help a nonprofit. This quarter we were introduced to The Valentines Project. They are a charitable organization that supports children…
Starts With Arts
“Do you know what you’re doing?”, “What kind of experience do you have?”, “Do you have the money for it?”, “Is there a future in non-profit work?” – These are all questions I asked myself before I decided to start my own non-profit. The decision…
All Purpose Fundraising
When the Pulse Team first met All Purpose Fundraising, they came to us in the form of a one-minute video. Mark Clark’s face popped up on the screen to tell us all about All Purpose Fundraising, and we started to get excited about working…
Stars of The Valley
“For it is in giving that we receive…” One of the most incredible blessings of life is to be able to give. To share your time, talent, skills, money, friendship, love, and so much more. At Pulse, we were incredibly fortunate to be able to donate our skills, time…
What I’ve Learned While Working at Pulse
Culture may not be the top priority for every company—but at Pulse, its importance is instilled into everyone’s memory from day one. Memorization of our culture cards will get you a Starbucks gift card, and our spotlights and recognition are based on our…
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