by admin | Jan 16, 2025 | Marketing
If you’re not using psychology to appeal to your audience, marketing might feel like pushing a 200 pound boulder up the side of a mountain. What’s Actually Wrong with Your Marketing (And How to Fix It) Too often founders, executives, and amateur marketers fail to...
by admin | Dec 17, 2024 | Marketing
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” — Melinda Partin Storytelling is fundamental to...
by admin | Nov 21, 2024 | Marketing
Congratulations! You’ve reached the end of Q4. But before you can kick back and relax next to the fire with a hearty glass of eggnog, you still need to draft next year’s budget. Budget planning is a lot of things—exciting, exhilarating, nerve-racking—but it’s rarely...
by admin | Nov 19, 2024 | Marketing
It’s the website you always dreamed of — a stunning display of dazzling graphic elements and snappy headlines that turn leads into paying customers. The only problem is the price tag. You might not have a million-dollar advertising budget to build a website to...
by admin | Nov 11, 2024 | Marketing
If you subscribe to any marketing newsletters, you’ve probably heard of the FTC’s new rule. “Click-to-Cancel” is coming, and it will likely disrupt a lot of subscription-based businesses. This rule could go into effect as early as March of 2025, so it’s...
by admin | Nov 4, 2024 | Community at Heart, Marketing
Interview with Business Viewed We’re honored to speak with Serena Mastin, founder of Pulse Marketing, a seasoned entrepreneur whose journey from hardship to empowerment is truly inspiring. Serena shares her story of resilience, her dedication to supporting others, and...
