by admin | Feb 17, 2025 | Marketing
It’s no secret that social media is changing. Gone are the days of Friendster, when social media was predominantly text based and you could only see content from people in your network. Today’s most popular platforms are algorithm-based and feature a heavy emphasis on...
by admin | Jan 16, 2025 | Marketing
If you’re not using psychology to appeal to your audience, marketing might feel like pushing a 200 pound boulder up the side of a mountain. What’s Actually Wrong with Your Marketing (And How to Fix It) Too often founders, executives, and amateur marketers fail to...
by admin | Dec 17, 2024 | Marketing
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” — Melinda Partin Storytelling is fundamental to...
by admin | Nov 21, 2024 | Marketing
Congratulations! You’ve reached the end of Q4. But before you can kick back and relax next to the fire with a hearty glass of eggnog, you still need to draft next year’s budget. Budget planning is a lot of things—exciting, exhilarating, nerve-racking—but it’s rarely...
by admin | Nov 19, 2024 | Marketing
It’s the website you always dreamed of — a stunning display of dazzling graphic elements and snappy headlines that turn leads into paying customers. The only problem is the price tag. You might not have a million-dollar advertising budget to build a website to...
by admin | Nov 11, 2024 | Marketing
If you subscribe to any marketing newsletters, you’ve probably heard of the FTC’s new rule. “Click-to-Cancel” is coming, and it will likely disrupt a lot of subscription-based businesses. This rule could go into effect as early as March of 2025, so it’s...
