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Creative Brief


A creative brief is there to help the creative team get the guidelines and the vision of your project. It serves to offer clarity of the project, your goals, and the timeline throughout the assignment.


    Company Name

    A little bit of background on the company. (What is it? What do you do? Purpose?)

    We want to know what you do and why you do it. Knowing why you are in your specific line of work lets us understand you and your purpose.

    What is your one primary objective for this communication vehicle?

    What do you want to achieve? You could want more traffic on your website or high attendance to a special event. Maybe you just started the business and you're just looking for exposure. Everything we do serves a purpose and we need to keep your objectives in mind when designing for your projects.

    Current branding strategy?

    Take a moment to think about your current branding strategy. What type of branding and marketing are you using? What other strategies do you think you could benefit from? What has worked for you and what hasn't?

    Who’s your target audience?

    Who are you trying to reach? What is your target age group, gender, or even profession? This can sway the direction of the project to appeal to a specific group of people.

    What is the appropriate tone and/or visual look that you would like to see?

    One of the most important aspects of a branding strategy is to incorporate the appropriate tone for the specified audience. If you want to come off as serious and corporate, you may not want to go with extremely graphic fonts or exuberant colors; it will not match your desired tone and will give the audience mixed signals about the brand.

    What are the “mandatories” and/or creative guidelines for this assignment?

    These are the items that must be included in the final project. You may need sponsored logos on a poster or specific colors to match your style guide. Also, include items that should be avoided whether it's specific colors, styles, or certain words that you dislike.

    Who is the competition?

    By getting to know your competitors, it makes it easier for us to figure out ways to make you stand out. We will look at what the competitors are doing right and find ways to improve upon those strategies and assist in incorporating them for you.

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