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Serena Mastin Honored by Marquis Who’s Who for Entrepreneurial Success

Posted on: February 22, 2024
For Immediate Release
Press Release


Serena Mastin Honored by Marquis Who’s Who for Entrepreneurial Success

Serena Mastin is an accomplished author, a marketing expert and a distinguished small business owner

WINCHESTER, CA, December 15, 2023, Serena Mastin has been included in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Mastin is the owner and president of Pulse Marketing, a firm she launched in 2013 after accumulating extensive industry experience, first as the director of sales and marketing for K. Hovnanian Homes from 2001 to 2008 and subsequently with Kisco Senior Living, where she served at the same rank from 2008 through 2010. Ms. Mastin then progressed to an executive role when Partners in Leadership Inc. welcomed her as the vice president of marketing projects in 2010. Pulse Marketing Inc. was named by her mother to represent heartfelt marketing and to emphasize that marketing is at the core of every business. Their mission is to serve others before themselves and to inspire others to accomplish greatness.
As an advocate of authentic relationships, Ms. Mastin is proud to have built an exemplary reputation among her peers. Notably, she initiated an affiliation with Vistage Worldwide Inc. in 2016 and is counted as a founding member of CE 04797 – Marshall Krupp. Ms. Mastin transitioned to Peer Executive Boards in 2019 and is a founding member. Ms. Mastin actively participates as a member of the Multicultural Women Executive Leadership Foundation, established in 2013 by Dr. Yasmin Davidds. The Multicultural Women Executive Leadership Program is dedicated to teaching, instruction, and developing leadership competencies primarily focused on women in professional, corporate, and entrepreneurial settings. Ms. Mastin is gratified to connect with and empower others through these essential associations.
Ms. Mastin is also active as an author and proudly disseminated her memoir, “Exposed: You Can’t Heal When You Hide,” through Heartfelt Stories LLC in 2023. She cites the publication as her most notable achievement thus far, and the book exposes details about her unique life story, including troubling facts about the abuse she, her sister and her mother suffered. Ultimately, Ms. Mastin credits her personal experiences as foundational in building a character of strength and resilience, as well as an ability to be empathetic when connecting with others on an emotional level.
Ms. Mastin is committed to civic service and supported philanthropic organizations since 2013, such as Kamali’i Foster Family Agency, Starts with Arts Foundation, and Peace Over Violence. She has also accepted numerous accolades in recognition of her varied personal and professional accomplishments: Pulse Marketing Inc. is a seven-time National Telly Award Winner and has received thirty-one American Advertising Awards. Ms. Mastin’s agency was humbled and honored with nine Communicator Awards, five MarCom Awards and eight Davey Awards.
Ms. Mastin attributes her consistent advancement thus far to the encouragement of both family and mentors, specifically her mother, who taught her to fight for meaningful causes, and Marshall Krupp, whom she has relied on as a mentor, executive coach, and close friend for seven years. Looking toward the future, Ms. Mastin will position her marketing agency to operate at an optimal level as she prioritizes outreach via national and international speaking engagements, ultimately extending her positive influence on others.

About Marquis Who’s Who®
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who’s Who® website at www.marquiswhoswho.com.

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