Insights & Strategy
The Art of Marketing.
Marketing insights, growth strategies, and behind-the-scenes stories from our team.
Agency vs. AI: Why the Future of Marketing Needs Both
AI can write captions and brainstorm ideas in seconds, but it can't replace strategy, creativity, or trust. Here's why the future of marketing needs both…
Why Fractional Marketing Is Becoming the Smartest Hire a Business Can Make
Running a business today is more complicated than ever. Customers have more choices. Technology changes constantly. New platforms appear overnight. Artificial…
Understanding the Language of Marketing: Branding, Marketing, Advertising, and Sales
In business conversations, certain terms are thrown around so frequently that they begin to blur together. Branding, marketing, advertising, and sales are…
What ChatGPT 5.2 Means for Your Business in 2026
If you’re leading a $5M–$50M company, the AI conversation has moved well beyond curiosity; it’s now operational. The real question isn’t whether AI is…
The Power of Micro-Moments in Consumer Decision Making
We live in an age of minor decisions that make a major difference. A person scrolls their feed, sees a product, taps to learn more, and in under a minute…
Mind Over Marketing: How Neuromarketing Shapes Consumer Choices
When it comes to marketing, success often hinges on one key question: Why do people buy what they buy? Traditional approaches rely on surveys, focus groups,…
Freelancers vs. Agencies: Finding the Right Marketing Partner
Every business owner knows that marketing drives growth, but not every company has the budget or bandwidth for a full in-house team. That’s where outside help…
Beyond the Subject Line: Smarter Email Marketing Strategies for 2025
Email remains one of the most reliable channels for reaching your audience, but engagement has never been harder to earn. Inboxes are crowded, people are…
What You Need to Know About the New SMS Marketing Rules (and Why It Matters for Your Business)
If you’ve ever had your phone light up with a text from a business you’ve never heard of, you know how irritating, and sometimes intrusive, it can feel. That’s…
The High Cost of Ignoring ADA Compliance for Small Businesses
Why Web Accessibility Isn’t Optional, It’s Essential. In today’s digital-first world, your website is often the front door to your business. But for millions…
The Evolution of Social Media Platforms and Their Marketing Impact
It’s no secret that social media is changing. Gone are the days of Friendster, when social media was predominantly text based and you could only see content…
The Psychology of Marketing: 8 Tools to Supercharge Your Content Marketing Strategy
If you’re not using psychology to appeal to your audience, marketing might feel like pushing a 200 pound boulder up the side of a mountain. What’s Actually…
Content Marketing: Crafting Stories That Sell
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires —…
4 Ways to Supercharge Your Website
It’s the website you always dreamed of — a stunning display of dazzling graphic elements and snappy headlines that turn leads into paying customers. The only…
Interview with Serena Mastin: From Adversity to Empowerment in Life and Business
Interview with Business Viewed We’re honored to speak with Serena Mastin, founder of Pulse Marketing, a seasoned entrepreneur whose journey from hardship to…
Navigating Marketing Strategies Through Economic Change
Navigating marketing strategies amidst economic fluctuations can be challenging and often stressful. At Pulse Marketing, we encourage everyone to remain…
The Importance of Volunteering
Volunteering is one of the most fulfilling things we can do for others—and for ourselves. At Pulse Marketing, we believe in the profound joy that comes from…
Serving Others, Transforming Business
In the world of business, the concept of service is often associated with customer satisfaction, which is seen as the end-all and be-all of success. However,…
Cultivate Your Creativity (And Why It’s Vital to Everyone!)
Creativity is not just an asset in a world that constantly shifts and changes; it’s a necessity. Creativity fuels innovation, problem-solving, and personal…
Navigating Tomorrow's Business Landscape
As we stand on the cusp of a new decade, the business landscape is rapidly evolving. Technological advancements, demographic shifts, and global challenges are…
The Power of Love Languages in the Workplace
Love languages, a concept popularized by Dr. Gary Chapman in his book "The Five Love Languages," have traditionally been associated with personal…
Reignite Your Passion: Falling Back in Love with Your Job
Reigniting your passion for your job is essential for maintaining both professional satisfaction and personal well-being. In today's fast-paced work…
The Language of Marketing
Language is a pretty cool thing when you think about it. Regardless of who you are, what you do, where you live, and even what language you speak,…
Tune Into Focus
We all know that music has a significant impact on our world. You’re hard-pressed to find anywhere that doesn’t have an overhead soundtrack. We don’t mind the…
Straight to the Heart - A Guide to Heartfelt Marketing
Here at Pulse, we say we’re in the business of “Heartfelt Marketing,” and it’s not just something we say; it’s something we live out. But what does “heartfelt…
Time Blocking - Make Time For What Matters Most!
In our last blog post, we mentioned using the Time-Blocking Method of organizing your day and were shocked to hear how many people had never heard of time…
Hiring An In-house Marketing Team Versus A Marketing Agency
Why invest in digital marketing? Digital marketing is crucial to the success of any business – and hiring an in-house marketing team or a marketing agency is…
Creating a Comfortable Work Environment Where Everyone Has a Voice
For the leaders. A comfortable work environment is essential for workers to perform to the best of their abilities. Every employee should be able to express…
How to Develop Cultural Beliefs That Fit Your Workplace
“Where do you begin on how to develop cultural beliefs that fit your workplace?” That’s the number one question you need to ask yourself as a business owner.…
The Most Important Information to Highlight in Every Website Section
Building a website from scratch is a pretty incredible feat if you ask me. As the first person in the line of people who write the copy, edit the copy, and…
What Marketing Agencies Should Look for in a Graphic Designer
What is Graphic design? It is the art and profession of selecting and arranging visual elements, such as typography, images, symbols, and colors, to convey a…
The Subtle Art of Heartfelt
If you know Pulse, you know that heartfelt might as well be our middle name. It’s plastered all over our website and ingrained in the foundation of our…
Surround Yourself with the Right People for Success
We may not realize it for most of us, but we become like the five people we spend the most time with. We start behaving like them, thinking like them; we even…
The Benefits of Hiring Onshore Marketing Services Versus Offshore
The benefits of onshore marketing services versus offshore services will always deliver quality over quantity results. That’s why trusting a marketing agency…
Why You Should Hire Marketers Who Majored in Literature
A common narrative I have heard throughout my professional journey as a Literature major is the criticism that students who major in Literature, and the arts…
Millennials and Gen Z in the Workplace
It is crazy to me how when I was scrolling through TikTok, I saw so many videos of differences between Millennials and Gen Z. They each grew up in different…
All Purpose Fundraising
When the Pulse Team first met All Purpose Fundraising, they came to us in the form of a one-minute video. Mark Clark’s face popped up on the screen to tell us…
Go Outside and Read a Book
You heard me. How long have you been in front of your computer screen? Two hours… three? Even the fancy blue light glasses you ordered off of Amazon can’t save…
Desk Job Got You Lazy?
Does your job allow you to be active throughout the day? Yeah, me neither. If you are anything like me you sit at a desk for hours and hours with very minimal…
Why You Need To Humanize Your Brand On Social Media
Jen As a brand, I know the most natural instinct is to showcase your products, services, and every detail behind each one -- but there’s a time and place for…
Accounting is Not as Boring as it Seems!
Adian Accounting... sounds boring right? In pop-culture and the media, we portray accountants as dry, dull, and more-or-less super tedious. So why would you…
Advantages and Disadvantages of an Open Office Layout
Baylee The design of your office is important because it sets up the entire atmosphere of your company. More and more companies are transforming their spaces…
Benefits Of A Four-Day Work Week!
Courtney Monday through Friday, 8 hours a day. That is the standard work week for an average American. When looking for a job, people will consider looking for…
My Top 3 Favorite Things About Being A Graphic Designer
Bailey Choosing a college major can be daunting. Many students go back and forth between majors a few times before deciding on what they want to do with the…
Graphic Design And Music
Bailey Growing up, my friends were all musicians. Imagine being the only one who wasn’t a musician. I was always jealous of their talent, but I got to grow up…
Tips For Dynamic Composition In Design
Julio Composition is one of the most important elements in design. Having a dynamic composition will make for a more successful design overall because it is…
Graphic Design is Not a Solo Job: How to Increase Collaboration in Your Creative Team
Julio Most people tend to think that being a graphic designer is a solitary job. You hide out in a room and work on your computer. You magically create these…
Graphic Design and the Gestalt Principles of Grouping
Julio Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s.…
10 Typography Sins To Avoid When Designing
Julio As a designer, one of the most tedious things to work with can be typography. A design can either be made or broken depending on the typography. Many…
The Importance of a Creative Brief and 10 Essential Questions to Ask
Julio An important practice for starting a new design project is to meet with the client and fill out a creative brief, gathering information on the client and…